You Never Know Who Is Watching

Just got back from an all day meeting so this post will be short today since there is so much left to do today but wanted to tell a little story.

As a blogger (I still do not really consider myself one, but I guess technically I am) we tend to put out what we think, somewhat edited for public consumption, sometimes not so much. I have a balance I try to play here between domain news and general online promotion and marketing topics and so far no one has screamed so the balance I hope is working. As of late I had some level of focus with some of my posts around what my customers would want or needed to hear.

One of the posts was An Open Letter To Small Business Owners which focused on the various things that businesses needed to think about as the Internet changes the way they promote their business, I was not targeting the big multimillion dollar corporations but more the rural or even large city small businesses that are trying to determine what to do as  newspaper readership drops and other advertising mediums continue to have less impact on their businesses than they had hoped.

Well, now to why the title is You Never Know Who Is Watching, last week I received an email from a lady in rural Kentucky who is working to promote her business but has just had no success with conventional advertising but searched for how to advertise to rural America. She landed on my post and felt it was exactly what she was wanting to hear. We had a call this morning I expect we will end up doing business together.

This is the second time that I have had something like this occur outside of the domain investor crowd who makes up the majority of my readers, first with the communications director of a professional cycling team and now with a potential customer who liked the message. There has been much talk lately about targeting end users more directly as it pertains to domain value, well part of that may start with domain blogs focusing more on the external world instead of being so inward focused.....

Also, on this topic take a look at Aron Meystedt's post at Symbolics.com today....