Yellow Pages 90 Percent Discount, Really?
Filed under: Local Search Optimization, Low Cost Marketing, Online Advertising, Print Media, geo domains, hyperlocal, local search, local seo, rural advertising
Just a quick post to show you how the beginning of the year is going for the Yellow Page print business. So far in the first half of January I have had 3 customers tell me they have pulled their complete PRINT Yellow Page budget and a few more tell me that if they were in multiple Yellow Page (i.e. Yellowbook, etc) they have brought it down to one.
Well, today one of our really great customers came by to tell us something a bit interesting and I am sure if any of you have current Yellow Page spend and have not committed one way or the other for this years budget you will have happening soon, he got a call from his account manager stating they are offering a 90 PERCENT DISCOUNT for this year if he commits now.
He still said no.
I am not sure what different regions are being offered this type of discount or what level of customer, but WOW. Aggressive.
Do you have any similar stories?
I took half a grocery cart of yellow pages books from my local grocery store and loaded them into my trunk and went straight to the recycling center.
I’m just doing my part to speed up the process of its demise.
LOL, great!!! I also heard from the CEO of a local telephone company that the whitepages industry has lobbied to not have produce the white pages once a year anymore since people are using them less. Times they are a changing.
Google business listing is the place to be. How much does a yellow pg basic listing cost? Yellowpages.xom was advertising heavily on tv
Advertisement / listing in yellow pages – what a waste of money
LOL, I actually feel bad for the reps I have met, you can tell they just dread it when people start asking about how things are going.
It looks like the print and web predictions for 2010 are now coming true.