Comments on: Yellow Page Decline Continues While Facebook Search Grows

By: bruce

bruce — Fri, 22 Jan 2010 08:33:22 +0000

Jason, you are so right.
And YP has done a good job with their online sites, but they keep pimping (used that word for you) print if they call.

BTW, your comment went to spam, sorry it took so long to approve:)

By: Yellow Page Decline Continues While Facebook Search Grows … | Drakz Free Online Service

Mon, 18 Jan 2010 07:49:37 +0000

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By: Jason

Jason — Tue, 12 Jan 2010 13:34:20 +0000

Wow! This proves that the traditional methods of advertising are undergoing a paradigm shift. The only point I want to expand on here is we can not count out the effectiveness of the Yellow Pages. They had enough insight to develop both yellowpages.com and yp.com, which tells me that they are not going to give up without a fight.

Either way, this proves that online advertising is here to stay and we haven’t come close to truly tapping this market. There are still a number of revenue streams which have yet to be tapped. Onwards!

By: bruce

bruce — Tue, 12 Jan 2010 04:49:15 +0000

@Crowdmanage – The great thing about fan pages is that you drive people to your website that are fans to see more content, i.e. if a restaurant has a coupon special there is a chance that people are not actively going to the site to look for it, BUT if they are fans they may see a link to it posted to the feed.

On the other side, you can use a link from your site to the fan page to gain fans which means they are interested in your site, then when you post links they are more likely to be driven back to the site even if it was out of their mind.

It works.

By: Bruce Marler

Bruce Marler — Mon, 11 Jan 2010 19:53:42 +0000

NP:)

By: Christine

Christine — Mon, 11 Jan 2010 19:53:09 +0000

Ah, my apologies.

By: bruce

bruce — Mon, 11 Jan 2010 19:43:49 +0000

WOW Christine, you make me laugh out loud, read the article at the top, i said this was to be two blog posts but i made it one, at no point did I compare the two. Good try…..

They were never compared , never would i sell Facebook as a replacement for the Yellow Pages, sheesh.

By: Christine

Christine — Mon, 11 Jan 2010 19:13:59 +0000

Wow, this article actually made me laugh out loud. Correct me if I am wrong. You are comparing advertising in the yellow pages to advertising on Facebook? Really? That’s funny. Good luck selling your customers on that and good luck keeping your customers with that.

By: @crowdmanage

@crowdmanage — Mon, 11 Jan 2010 08:33:20 +0000

Yes, that is the question. What I am asking myself is why people would want to drive traffic away from their own blog onto third party Facebook when Facebook doesn’t offer any extra tools to interact with the people that you send there.

You could say that they you will attract new Facebook fans as you will appear in the feeds/on the page of those people, but I don’t see evidence that this networking effect works. Do you?

I am going to be experimenting with Facebook, but so far the site has demonstrated that it is good for connecting to old friends and selling online games that rebill you mercilessly. This idea that you get access to 350m people – does it really work? Maybe more for advertising that organic networking?

One benefit of acebook.com/missourime is that you get a PR4 back to your site, but Facebook isn’t going to monetize off the back off small SEO-savvy companies using it for link-building.

By: bruce

bruce — Mon, 11 Jan 2010 03:50:30 +0000

Most of the search traffic is from my personal profile, I have not used facebook advertising since the beginning of the launch of the http://facebook.com/missourime page.

I really do not actively network on Facebook other than creating fan pages for specific sites.

The only way I drive traffic to it is by having facebook badges on the sites associated with the fan page, or as in the case with this blog, a link to my profile page. Is that what you were asking?