What To Do With All That Hyperlocal Online Advertising Traffic

Hanging out here with Patrick Ruddell from ChefPatrick.com and thought I would put a post out before we head out for a little fun this evening. Actually had typed this post on the plane but for some reason my Apple iPhone Wordpress app decided it did not want to save it after I typed it up flying down.

Anyway, on to the info, one of the great things we have had happen, and I have alluded to before, is that after the launch of Missouri.me we have had customers calling to tell us they have customers coming in or calling that found them online. Thats the best validation you could have as a business, what was even better was one business actually told the yellowpages sales person they would not be spending on an ad this year based on the success they were having with their marketing package we had created for them.  All great news but lets get to the bad part, enough happy talk all the time. Well we will end up with happy...

We had one customer contact us stating they were concerned because we had sent traffic to them but they could not figure out how to convert it to customers. They basically were stating we had done our job now they had to do theirs. As much as I love the fact they were happy with what we were doing at the end of the day I want them to benefit from the clicks they were receiving from us. We sat down with them and discussed their site, etc. At the end of the day it was determined with the business they are in they really need some form of call to action. What I really like about this is the fact that a business that really focuses on offline type of services gets that they need to take advantage of their targeted traffic. They have made the determination they need to put real focus on building their web presence around more than an about us. Good for them.

We will be offering them services to help them with this working along side their in house marketing team. From a domainer perspective they also are now very interested in acquiring domain names in their niche since they are getting the targeted traffic concept, nice for a legacy marketing team to pick that up.