Yellow Pages 90 Percent Discount, Really?
Filed under: Local Search Optimization, Low Cost Marketing, Online Advertising, Print Media, geo domains, hyperlocal, local search, local seo, rural advertising
Just a quick post to show you how the beginning of the year is going for the Yellow Page print business. So far in the first half of January I have had 3 customers tell me they have pulled their complete PRINT Yellow Page budget and a few more tell me that if they were in multiple Yellow Page (i.e. Yellowbook, etc) they have brought it down to one.
Well, today one of our really great customers came by to tell us something a bit interesting and I am sure if any of you have current Yellow Page spend and have not committed one way or the other for this years budget you will have happening soon, he got a call from his account manager stating they are offering a 90 PERCENT DISCOUNT for this year if he commits now.
He still said no.
I am not sure what different regions are being offered this type of discount or what level of customer, but WOW. Aggressive.
Do you have any similar stories?