Optimizing Revenue From Old Website Content

One of the things I have been taking the time to do lately is watching to see which one of my posts from the past receive traffic from highly searched terms and then optimizing the affiliate links and other info on the site to get the most out of the current traffic.

This is something I had really never done before but a few months back I remember reading (and unfortunately I cannot find it now) a post by someone about making sure you go back to old posts and update them, add a link to a new resource, add a new sponsored link, etc. This made absolute sense to me and I made a commitment to start to do that. In many cases when you build a website, or in this case a blog. You write the post and basically leave it as is for the lifetime of the site.

But doesn't it make more sense to watch watch posts are getting traffic and for what specific terms and then optimize the ads around that term, that is very targeted advertising and even though I have just started down this path it seems a pretty obvious way to generate revenue from old work.

One example is that quite sometime ago I did a real quick ebook that was really just my notes on turning up a Wordpress News Aggregator, although not my best work it does continue to get traffic. A quick optimization I did was added a Hostgator.com banner that focuses on Wordpress hosting. This is very targeted towards his post and the conversion rate will be hire than if I slapped it into a completely unrelated post.

Just wanted to give a little tip if you see you have old posts continuing to get traffic you may want to go back to them and optimize a bit. If I find the post where I found this little idea I will update this post with it.