100 Domains Moved to Whypark.com Today

Although I am a big fan of minisite development  and also use Parked.com and SedoPro for domain parking I have also had a Whypark.com account for a couple years but have never used it to its full potential. Well, today that stops.

Although people have voiced concerns about the potential for duplicate content and also unrelated content at times, the overall upside to using the Whypark.com base services outweigh those concerns from the experience I have had with some past names I used Whypark for.

Although I am still plan to continue development and outsourcing of  both minisites and fully developed websites I think the Whypark.com system is a nice middle ground.  After seeing parking revenues decline and my minisite revenues continue to climb it only makes sense to use the tools at hand (i.e. my lightly used Whypark.com account).

I plan on also taking advantage of their premium services such as content creation and syndication, they announced these services sometime back but I have yet to take advantage of them. When taking advantage of these services the Whypark.com system will no longer be a middle group but becomes no different than the unique content based sites that I have been focused on.

Over the next couple months I expect to report back on initial success with the domains I have moved, it will be nice to see direct comparisons between their parking stats and Whypark.com stats. 

I moved 100 names over today, all keyword rich, all but a few .COM, .NET and .ORG names. I have made no tweaks to the autogenerated sites that Whypark put into place and will be using the Whypark ad feed. 

Although I do not expect Whypark to be the ultimate answer for some of my domains, I do think domainers with keyword rich domains that have seen shrinking parking revenues could use the system to their advantage. I expect it to be the answer to my "needing more hours in a day" request I keep asking for:)

Minisite To Google First Page In Less Than Month

Its been about a month since launched the Mathbooks.net minisite. I thought it would be good to review the results of the launch of this keyword rich minisite.

First off this site was done a little different than others I have done in the past. I had originally planned to build the site myself but due to time constraints I chose to outsource to AEIOU.com. So, this site is a combination of keyword researched content written by a selected writer I use for many of my sites and SEO and site development done by AEIOU.com. I also did a bit of my own link building but the majority was done by AEIOU.com.

Rather than take you through all 15 keyword selections I chose to target we will show the results for the top two: Math Books and Mathbooks. These are the most generic terms that could be chosen other than the singular version of the words which normally means that they will also be the most competitive. Math Books was shown to have a search volume of 90,500 in the month of March per the Google Keyword Research Tool.

Before the minisite I was getting anywhere from 1 to 3 visits per day parked. This created revenue but I knew I could do better with a site if I could rank well for the terms selected.

Well, the results are in, currently if you search for the term Math books the site ranks between 4 and 6 (seems to move around a bit but always consistent) and Mathbooks is ranking in the 4th spot. That is in less than a month, first page for a generic keyword in less than a month is a very solid result and shows that the work and investment can pay off.

Traffic is more than 10 times the visits per day than parked and revenue has obviously increased along with that. I very soon will be implementing Ebay Affiliate Ads on the page as well which should allow for even further increased revenues.

Free Minisite Ebook – Wordpress News Aggregator in 15 Minutes

Wordpress Minisite News Aggregator in 15 Minutes

UPDATE: A new version also now exists at How To Build A Wordpress News Aggregator although not in downloadable format, if you want a PDF this is the post for you.

Minisites for your Domains come in many different forms. One that has become popular is taking a niche and building a news aggregator using Wordpress and the FeedWordpress Plugin which is built specifically to aggregate RSS feeds from sources that you choose. This How-To Create A Wordpress Minisite Tutorial will show you how to create a Wordpress Minisite aggregating news for a specific topic, in this case using Cpanel and Fantastico.

If you do not have hosting with Cpanel and Fantastico then you should head to Hostgator.com, since they have packages that allow for unlimited Wordpress installations at very low prices, I use them for all of my hosting for both my dedicated servers and blog hosting for BruceMarler.com
Originally I was going to paste all pictures and info in one blog post but after seeing the length of the post I feel its best to offer it is a PDF document in a sort of informal E-Book format (for free of course).

To download the Wordpress News Aggregator in 15 Minutes Process click this link (its free) Wordpress Minisite News Aggregator in 15 Minutes

Yahoo Search Results Matter For My Minisites

I very seldom focus on checking my Yahoo search results for my various minisites and developed domains and spend the majority of my time verifying Google search results. I have found that recently Yahoo has been showing certain minsites of mine in the first page of their listings causing a measurable increase in traffic and revenue.

One example of this is my site PensacolaBeach.me . Pensacola Beach is a popular tourist destination in the Florida panhandle. I knew the SEO for anything related to it would be tough up front but have had some success with certain targeted terms but did not expect to rise to the front page of Google (or Yahoo for that matter) for quite some time for the term Pensacola Beach.

I had noticed that mid last week the traffic had went up and that revenue from Google Adsense was also increasing. I took a look through my Statpress statistics and also my Awstats details and figured out that the term Pensacola Beach had increased in the common keywords driving traffic. Looking at referrers Yahoo was now referring a solid amount of traffic. I then went to Yahoo (really cannot remember the last time I used Yahoo for a search) and found that indeed I was in the first page of listings for the term Pensacola Beach.

This is good news for a few reasons, the obvious is that the SEO work that has been done for long tail terms has also paid off for the primary term I expected to wait longer for results on (I just started the development in January).  Also, for you .ME fans, with the results I have had so far I cannot complain about developing this on the .ME extension (more details coming on .ME and SEO in the interview I am posting Monday).

I know that it comes to no surprise to anyone that Yahoo matters, but as much time as I spend focusing on Google search results and placement I really found the amount of revenue and traffic increase I received interesting and actually worth spending sometime researching in future developments. For those that fall into the same camp as I have in checking Google only, you may find it worth the time to spend a portion of your effort verifying placement in Yahoo results as well.

On a side note, I am now only 2 sites away from having all my minisites moved over to my HostGator account. After much pain at my previous hosting provider (outages, changed configurations, DNS issues) all while paying for a VPS I have successfully moved to a HostGator reseller account and have had better performance and the support has been great.

Yes, anything ad you see on this site for HostGator is an affiliate but when it comes to hosting its gotta be right. If you are looking for a good provider or just starting from scratch you really cannot go wrong with them.

Why Do You Buy Domain Names?

Why do you buy Domain Names?  That is a question I have asked myself before. Now to be clear, I buy them for one reason, to make money online. There are very few domains I buy without a purpose, it should either have keyword potential for minisites or immediate resell potential which is why I probably have always been so adamant against brandables with no immediate keyword value or generic potential. 

After I read the post on Domain Name Wire yesterday concerning making For Sale a larger option on parked pages it made me think a bit about why people domain and the various models they use to make money (or attempt too).  I think in many cases domainers are a mix of the various models below. Which model do you fit?

High End Speculator - This domainer model buys a name based on pure speculation of moving the domain at a higher price, normally at a significantly high ROI. This person does not focus on hand registration of domain names but rather on picking up premium names and moving them.  This is the pure Domainer model as I see it.  This model needs bigger For Sale signs:)

Hand Registration Flipper - This model works well for getting started, picking up domains on the cheap and flipping them for 2, 5, or 10 times the registration cost within a few hours, days or weeks. This is a great way for people to get started and move upmarket on domains. Normally these are sold on the forums.

Minisite Domain Flipper - Domainers doing this buy domains, put minisites on them, and then flip the domain based on revenue/traffic multiples. This works well for people looking to buy revenue names and do not want to necassarily develop them.

Passive Income Domainer - This domainer type buys domains not to sell but to create an income stream from the parking (or affiliate) income generated. This domainer really does not care about for sale signs and is more concerned about creating a stream of income that requires little upkeep or effort per day.  If they happen to get an offer great, but their point is streams of income.

Site Developer - These domainers buy quality domains to develop into fully blown out websites, each domain purchase is for a specific purpose and has a specific business model associated to it.  Some would say that this person is not a domainer although more and more you see people talking on the forums about this site being sold or that sold being sold, but if you look deeper it was not a domain it was as developed site. A crappy name that gets developed into a successful site and gets sold at a high price is not a DOMAIN  being sold it is a BUSINESS being sold.

Domain Collector - This person just likes to pick up domains to acquire items and have them, in many cases they may not realize this (sorry if you realize this is you after reading). They really do not focus so much on the revenue or domain selling aspects as much as acquiring large quantities of domains.

Expired Traffic Domain Flipper - This person buys expired domains that have traffic from sources such as backlinks, may have Google Pagerank, and normally has revenue associated to it. They make money moving these names based on revenue multiples and do flips after a few months. They can use this money to reinvest in more revenue names or invest in quality generics.

What model are you? 

I am sure there are many other models that could be defined.  As much as I think bigger for sale signs are great for many domainers in some cases the focus may not be on getting the name in front of the buyer but may be on finding ways to increase CTR or PPC values.

I just put up a new poll, vote for what type of domainer you are.

On a separate note, I have a buyer looking for Blog name, should be something focused on training bloggers , blog webinars, how to make money with blogs, something that matches those topics.  Needs to be a .COM and price range is in the $100 range. Please use my contact me form if you have something.

 

Minisite Development Domain Selection Tips

I have had several (dozens...) of emails in the past week asking various questions about developing minisites, using wordpress for minisites, revenue on my minisites, and how-to create minisites.

As most people will tell you, I do respond to each and every email rather quickly most of the time, if I miss one its because Outlook may of been a little aggressive filtering it to junk mail.

That said, I thought I would do a few posts this week about various minisite development topics and how I choose between doing the Minisite development myself or if I outsource and also what names I choose and why.

First things first, when do I choose to build compared to outsourcing to someone else?  This comes down to a couple factors, the largest one being time to be quite honest. I have a very demanding sales job that I do along with my Domaining. People ask why do both? Well I actually like the field I am in and the job I do so I use outsourcing based on using my time more effectively (if you really want to get an idea of how to work effectively read 4 Hour Work Week by Timothy Ferris).  I would expect the majority of domainers work a full-time position while domaining part time, outsourcing is the key if you plan to develop any of your domains if that is the case.

The second big one is the type of site I want built, I have zero graphic skills or  graphic creativity, I admit that freely, if I want a simple minisite with simple text content that can be SEO'ed I have that process down to minutes for the site creation. I create those on my own, if it is a site I think could use more of a designers touch and a nice logo then I outsource.

That said, one thing I have learned from experience is make sure the minsite focuses on keywords that have a decent PPC.

I will give a really good example of this, I like to use certain domains for testing various SEO work and Google Adsense optimization.  A few months back I purchased KingCobras.org. I recognized ahead of time that the site would not have high PPC values but it was a name that receives quite a few searches per month (approximately 22,000 for exact match) and would be perfect for what I was testing (SEO on images).  The site is not pretty by any means but I was able within a month to go from a couple visitors a day to 200 to 300 a day (pageviews are higher obviously), it has leveled now in the 100 range due to lack of attention but can easily be rasied back up to that level.  I was able to get a reasonable CTR but the earning per click was a measley 3 to 6 cents. Once again, expected, but it just goes to show to anyone just picking terms to grab traffic if you are looking for dollars and not cents per day pick your content and terms. Thats the point right, to make money:)

Now as far as that site goes, it gets good traffic, I now have a base to build revenue from, there are revenue models that I know will actually make some money off that site and they will be implemented in the near future and I will report on this.

Now, lets go the opposite direction, a site that gets much smaller search volume but pay per click is much higher. WomensBikeShorts.com. Exact match searches are around 2,900 a month which is much lower than the KingCobras.org site so traffic is lower, BUT revenue is much better on a per day average. Why is that? Well its because it is a product people are looking to buy, when people search for a term like Womens Bike Shorts they are looking to buy a product, when they search for King Cobras they are researching. Big difference between what people will pay per click between those 2 intentions.

So, to circle back around to selecting outsourcing or for that matter minisite topics. Its about revenue, if you are looking for high pay per click terms look for services or products, develop your site to match the terms that bring the biggest payback. I would rather a site that gets 20 unique visitors a day getting 20 to 30 percent CTR with 30 cent clicks than a site getting 200 visitors  a day with 10 percent CTR getting 3 cent clicks. 

All those factors need to go into your decision process when choosing a name for development, deciding if the outsource cost is worth it, or if you want to do it yourself.

I will be posting later this week with an exact how to of how to launch simple Wordpress Minisites that have been proven to have solid CTR for those times when you cannot justify or just do not want to outsource your domain development.

Domain Name Buying and Selling Do’s and Don’ts Part 3

OK, final installment of Domain Name Buying and Selling Do's and Don'ts. Some of the comments I have got through DM on twitter and in email from those that know me have been fun and actually have led to some fun ideas for future blog posts. Keep in mind these are mistakes that most domainers have made at sometime or another (myself included) and are meet to help not berate.

After todays installment I will leave this theme of posts for a bit:)

1) If you are selling a name based on traffic and revenue, DO make sure you test it at multiple parking providers first. Although I prefer Parked.com in most cases I find that certain names perform better at other parking providers (I do much better with adult names on SedoPro).   Now why it is important, I recently sold a name on 2 years revenue that at Parked.com was making approximately $20 a month. I tested this same name on SedoPro and it made $80 a month, thats a major difference if you are looking at a 2 year revenue multiple. $480 compared to $1920 just by taking the time to test on multiple parking companies.

2) Do NOT backorder domains at just one drop catcher. You will miss names you want guaranteed, it takes no more than 3 minutes to add the backorder on a second site (or even 3rd). I routinely use Snapnames and Namejet (to a lesser degree Pool) and have even on occasion use Godaddy backorders. If its a good name its worth the effort to cover your bases.

3) Do NOT ask for appraisals on forums, when I was a newbie I did this, its bad for 50 different reasons. Its not worth the effort.

4) If you are trying to move a traffic name be prepared to provide more details if its a name you are asking for more than $1XX on. I see people acting surprised when people want to see referrers, keywords, 3 months revenue, etc. If you cannot provide that is fine but do not expect to get the same revenue multiple that someone who can provide would get.

5) This one is more of an annoyance than anything, READ the forum rules before posting a for sale thread. The rules are there for a reason, the rest of us are abiding by them, you need to as well.

Thanks for reading once again. If you are into traffic names item #1 above is probably the most important one out of this 3 part series.