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Posts Tagged "Small Business Marketing"
It’s tough love time. During the length of time we have been helping local businesses create a presence for their business online through either online advertising, websites, social media, or whatever service they required, our team has been educating the small business owner as they hear the common “But my brothers...
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Earlier this week I had a few things come up that made me think about some of the failures of small businesses after they receive a new website or start a new social media presence on Facebook or Twitter. I got sidetracked and could not write the post but a very timely post by Mark Fulton at DotSauce.com fit nicely with my thoughts...
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A little over a year ago I quit my what could only be described as a corporate sales job in the telecommunications and mobile space and entered the world of marketing and selling to local businesses in rural Missouri.
In the beginning I was a little concerned about being able to translate the approaches that I had used in the past to generating new business and putting together proposals that were valuable for my customers.
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Spending time with local small business owners over the past couple years there is one theme that is constant no matter what type of business. How do I get the most bang for my buck?
Most of the businesses want to find away to start working online and promoting awareness of their brand online but typically do not have the time or the ability to change their marketing spending on the fly as it is planned out in advance.
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Thanks to the small business owners from Bonne Terre, MO and surrounding communities for taking the time to come to our local search and online marketing seminar held at Mario's Italian Grill. I know that you are all extremely busy and taking 2 hours of your time after hours is asking a lot, especially when it is concerning a topic that is new to many and before the presentation was probably something you thought a business in rural Missouri may not need to be concerned with.
As you know now, it is very important to take advantage of all online avenues to create a holistic online marketing plan, from your Domain Name selection to your us of Facebook and Twitter, it all needs to work together to make sure you customers remember your brand and know where to go to find out what you are doing next, what specials you have or new products. As I mentioned finding targeted visitors for you website is key, understanding what customers are searching for when looking for a service or product you sell is how you focus on turning browsers into buyers. As I mentioned, no longer is having a website something you do simply because you can, no with the shift of newspaper readers and local business search moving online faster than ever you have to think about how your customers use the web even if you do not.
As I mentioned a portion of the content on this blog is targeted at helping my small business customers, as such I thought I would point out a few posts that I have done that you may find useful:
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