What Next For Your New Website

Earlier this week I had a few things come up that made me think about some of the failures of small businesses after they receive a new website or start a new social media presence on Facebook or Twitter. I got sidetracked and could not write the post but a very timely post by Mark Fulton at DotSauce.com fit nicely with my thoughts...

read more

Thanks To The Best Customers In The World

In the past two days I have had multiple deals come from multiple customer referrals. To me this is the best advertising you can possibly get, and I sell advertising. This also means as a business we continue to turn a corner into a phase of having both active feet on the street as well as having our base of customers doing selling...

read more

New Website Advertising Fail

One of the themes that seems to come up fairly frequently when we talk to customers about their current website or plans for their new one is the lack of a plan for promoting it. So many times we have spoke to customers and they indicate that they have never really thought about promoting their website, they buy it with no idea of what they are really going to do with it or how they can promote it to bring people into to see their message. This really came to mind today when we passed a billboard for a customer of ours who we had done a re-branding effort with and created a great looking new logo, a really nice e-commerce site and some other items that would help them move from their old image to new.

read more

Internet Marketing Seminar In Bonne Terre – Thanks Small Business Leaders!

Thanks to the small business owners from Bonne Terre, MO and surrounding communities for taking the time to come to our local search and online marketing seminar held at Mario's Italian Grill. I know that you are all extremely busy and taking 2 hours of your time after hours is asking a lot, especially when it is concerning a topic that is new to many and before the presentation was probably something you thought a business in rural Missouri may not need to be concerned with. As you know now, it is very important to take advantage of all online avenues to create a holistic online marketing plan, from your Domain Name selection to your us of Facebook and Twitter, it all needs to work together to make sure you customers remember your brand and know where to go to find out what you are doing next, what specials you have or new products. As I mentioned finding targeted visitors for you website is key, understanding what customers are searching for when looking for a service or product you sell is how you focus on turning browsers into buyers. As I mentioned, no longer is having a website something you do simply because you can, no with the shift of newspaper readers and local business search moving online faster than ever you have to think about how your customers use the web even if you do not. As I mentioned a portion of the content on this blog is targeted at helping my small business customers, as such I thought I would point out a few posts that I have done that you may find useful:

read more

You Never Know Who Is Watching

One of the posts was An Open Letter To Small Business Owners which focused on the various things that businesses needed to think about as the Internet changes the way they promote their business, I was not targeting the big multimillion dollar corporations but more the rural or even large city small businesses that are trying to determine what to do as newspaper readership drops and other advertising mediums continue to have less impact on their businesses than they had hoped. Well, now to why the title is You Never Know Who Is Watching, last week I received an email from a lady in rural Kentucky who is working to promote her business but has just had no success with conventional advertising but searched for how to advertise to rural America. She landed on my post and felt it was exactly what she was wanting to hear. We had a call this morning I expect we will end up doing business together.

read more