The Art Of SEO

I finally found an SEO book that I like.

Although I do the majority of my research on topics online I do still like to read real hard copy books, I know hard to believe, I know how to read.

One thing I believe most people get themselves in trouble doing is thinking they know everything about a subject, that is usually the first step to failure. Even though I have had some luck and success with various SEO methods I know there is still much to learn, and I would expect a lot of so called experts would say the same, search optimization methods are always changing so keeping up to date is something anyone involved with site development should always be doing. Most do not though....

All that said, most books on search engine optimization that I have read or browsed through were a re-hash of tips you could find online in a quick search or something that worked in 2002 but really is not relevant now. Or the book focused so much on the technical aspects that you could not read past the first 10 pages without falling asleep.

Well, while at the Affiliate Convention a member of an SEO panel (cannot remember if he was a white, grey or blackhat SEO) said the one book on SEO that was of value was The Art Of SEO.

I decided to give it a read and see if he was telling the truth (he was not one of the authors, although another panel member was referenced in the book a few times).

I can say that this book is different, truly the first book on this very complex subject that I can say I truly enjoy. Within the first 2 chapters I had already sent an email to my team members recommending this book. There are not many books I recommend  but as of late there have been three (on 3 different topics):

The Art of SEO (Theory in Practice)

Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School

Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves

(Yes those are affiliate links but I have bought and read everyone and recommend them).

The book does a great job going over market statistics, even if you are a pure techie you should pay attention to the marketing statistics to make sure you focus your  search marketing in the right direction.

If you have not read this book yet or have been frustrated by other SEO books, give this one a try. It is different, and the way it is written pulls it all together much better than any I have found.