How To SEO For Google Real Time Search – A Case Study

Anyone that pays any attention to the search engine optimization world knows that real time search is a hot topic and Google is getting VERY good at picking up on trends and enabling their scrolling news section in the middle of their normal search results.

The part that many people miss is that social media streams are one of the ways Google picks up on trends and links that should be included.

Although there are things that happen everyday I do not like to do a test unless there is something actually relevant to write about when testing the real time search results. Yesterday during the Hawaii tsunami warning though I caught the mention of HITsunami.info on CNN and thought it was a great use of a .info domain name and after seeing the timeline between registration and mention on CNN I thought it was a great story so I blogged about it and also realized that there was a chance, like on my Google Superbowl Commercial post, that it would be picked up in the real time search results.

Click here to find my Hawaii tsunami warning and the HITsunami.info post.

So, all that said, I started by determining the most keyword rich but non-spammy title I could use, you will see it if you visit the post. I truly thought it was amazing how quick John Garcia took the domain to full site and mentioned on CNN so fast, truly amazing. I am a big promoter, user, and all around lover of all things social media so taking advantage of all those aspects was pretty awesome to see. So I wrote the post to be relevant, do not go spammy when trying to take advantage of this, Google is not stupid.

So, after doing the post, it was indexed and getting traffic, this is not a joke, in one minute.

Below I have a ton of snapshots of what real time search results can do, Google is getting very good at this and it is amazing to see how they are picking up trends and changing the structure of their results in real time. If you do not think real time search matters then you need to think again, determining how you can use this to benefit your sites is very important, and myself, as a geo developer, really can think of ways to make sure that we are always on top of what is happening and providing up to date data.

You can see in the below pic that my post showed up on the first page for the term "hitsunami.info" when search in Google, as we all know a good portion of people do not go to the browser address bar when searching for a site, they go to their default search bar. I am amazed by this but it can be valuable as well:

And in this version, timeline 2 minutes since I posted, I was in the top couple results for searches for the site, keep in mind this was the 39th most popular term overall on Google at the point:

And here is the example of the link scrolling through the real time search feed. As you can see much of that is powered by info being gathered from Twitter:

And one that was really nice, top of real time search for Hawaii Tsunami Warning

And the kicker, the term Hawaii Tsunami

And here is a look at the Statpress from my blog for a bit, I did not catch it at the beginning but still shows what was happening: