I wanted to type a quick public thank you to David and Michael Castello who showed me a great weekend in LA this past weekend. Between great sushi at SushiRoku, cigars at the Buena Vista Cigar Club in Beverly Hills, or great wine and food at Si Laa Thai, they made sure that my time there was great.
For my readers that are from outside the domain industry you can see the successful online real estate properties that the brothers own at CCIN.com. Although the details will come in another post many of you have heard of the Grape.com project that has started with them.
But one thing great about visiting LA is I also got some great time with my good buds Jason Thompson and Morgan Linton, I have not been out that way in awhile so was very excited to get some time with them as well and also want to thank them for their hospitality, seems Morgan always ends up being my chauffeur when I am in town, sorry bud:)
Every time I get to spend time with the Castello Brothers I come away feeling energized, one thing about them is they see the big picture. They see more than a great domain name, that is a very important thing to get. Too many times I see domain investors talk development and think that ends with the website. The Castello Brothers have the same mindset that I like to think I have, seeing that the domain name is the foundation for a real business that just starts at the website but really takes off when you take advantage of the BRAND that is the great domain name. And that means more than just getting traffic from the memorable name, it means revenue from developing a real business by either getting out there and working the streets for ad sales or selling a product on a category killing product domain name.
Sometimes we get to busy and wrapped up in day to day work or business and can lose track of the bigger picture, this weekend with them helped re-energize and focus my efforts. Stepping back from day to day but still keeping focused on business can be one of the best refreshers you can get, sharing ideas, brainstorming, in a different and energetic environment helps the creativity flow.
Also, the domain industry should give a big thanks to David, watching him come into dinner Saturday night after doing several interviews live and recorded after being sick all week was interesting, he was a trooper and made it though, if you do not know what I am talking about take look at the Good Morning America video of David discussing the “Playboy Plague”. If you could of heard the conversations he pushed at the stations in between interviews you would know why I say we owe him a big thank you, he could not help but to sell the value of domain names and why they are so important. And before you think that having a few conversations about domain names and what domaining is to producers, etc does not mean much, think about how most big ideas start and know that he did have emails coming in from one I know of for sure wanting a follow up on the industry. It is a start.
Thanks guys, appreciate all the hospitality!