March 26, 2010, Desloge, MO – LocalTek, LLC, an innovator in local search and advertising solutions for businesses across America, announces plans to aggressively hire more sales staff and web developers to meet the growing needs of their rapidly expanding client list. Traditional legacy media has come under fire during these...
read moreTonight I decided to do some competitive analysis comparing traffic to certain towns and areas in Missouri to the competing newspaper website in the area. I had done this for a few towns before but this time I did so on a larger scale, I cannot say I looked at every newspaper site but enough where I could spot trends in data enough...
read moreSunday afternoon I was spending a lazy day around the house (we all deserve one) when I realized I was holding the devil in my hands, I was actually reading a print media magazine. One of those old school things that we had before this Internet thingy. Obviously there is a major shift happening in the news and print media world that everybody could see coming except for the people actually in the middle of it. That shift is the accelerating move of people reading news, opinions, and everything else online. As much as we that live in the online world would like to believe that everyone reads online the major move did not happen until the last couple years and it is accelerating every quarter, and this is not just due to the economy. This shift is here to stay.
read moreNo surprise here, but it was reported today that newspaper circulations continue to decline and in the latest report they were shown to have accelerated their pace of eyeball loss even faster. The overall drop was 10.6 percent in the April to September period, even when the economy comes back full force these numbers will not be made up. Print is done.
As a geo domain owner and developer this is something I work with customers on and help them understand the marketing implications to them. Although in many cases there may still be a need to use the newspaper for a piece of their marketing, if small businesses does not start to make the move to a combined marketing strategy taking advantage of what they know and what they do not know (online advertising) then they will be left behind and talking about how the Internet is responsible for causing their failure when in reality it was their failure to change the way they market their business to match the times.
Dear Small Business Owner, This letter is being written to help you understand the changes that are occurring that will have an effect on how you run your business and specifically on how you promote your business. The Internet is here to stay, historically small business has relied on legacy media such as newspapers and radio to...
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My time is spent evangelizing Unified Communications and WebRTC to companies looking to lead the way in enhancing the way their employees and customers communicate through making app enablement more efficient.
Along with that small task I also drive online marketing efforts with SEO and Social Media for small businesses through our efforts at LocalTek where I am Founder but just a small part of a larger team these days.
But most importantly I am a husband, Father and Step-Father of 4 GREAT kids and a wannabe hack triathlete.
