A laid back Saturday for me but thought I would quickly relate a story from this past week that led to a larger post here than I planned. Several weeks back when I did the seminar in Cape Girardeau, MO discussing topics such as local search, social media, domain names, and other online business topics I had met a gentleman who had a business that had been running out of the same small shop for many years.

Well, when I say many years I should define further, more years than I had even been alive (I am 36, so this business has been running successfully for many decades). The owner was in his late 70s and explained that although he did not have Internet access in the office or at his home, after listening to this seminar he understood that he was likely missing customers that were looking for his products online and finding his competitors.