It’s tough love time. During the length of time we have been helping local businesses create a presence for their business online through either online advertising, websites, social media, or whatever service they required, our team has been educating the small business owner as they hear the common “But my brothers friend can build a website.” or “I just put up a free GoDaddy site.”.
In the past couple weeks I have witnessed no less than 4 friends who have either posted on Facebook that they spent a day on the weekend and put together a new website or witnessed a restaurant that posted they have a new website and you visit it and its a hacked together free site on GoDaddy that will frustrate the visitors from the time they enter the site.
I completely understand that businesses have limited budgets, I have their backs on that more often than not. Every dollar out of these businesses cash register is a dollar that can go towards making their mortgage payment when its a family owned business, which it is in many cases.
But in virtually every case I have witnessed lately these same businesses are spending money on billboards, newspaper ads, or other legacy marketing methods that would more than cover the cost of a well designed and search friendly website that they can maintain and use to benefit their business.
The problem is most businesses think about their website as an afterthought, or as an “I guess I should have one” item when in reality in todays world it is the first place people are going to look for any information about the business.
I do not mean to pick on GoDaddy, I am a GoDaddy customer for domain registrations, but if you are trying to effectively market your business you cannot put up a free website with no professional input and expect real results. Which is what causes my major concern, as much as we would like their business, in all reality I have a passion about getting people online, I really CARE about them doing well online because I KNOW it is possible. But when they build a website like this with no consultation or understanding and then get a bad taste in their mouth because of improper techniques it taints their next interaction with someone that may be genuinely trying to provide them a service.
So, local business owners, please understand that there is a difference between truly doing something great for your business online and just building a website as an afterthought. Its a great start to show the interest in building something online, but make let someone help you make the right steps so you do not lose those customers once they get there.
Well, I can officially announce our first strategic partnership between Localtek/Missouri.me and a leading technology provider to rural communities throughout southeast Missouri.
Big River Telephone, based in Cape Girardeau, MO serves 10’s of thousands of customers not only in Missouri but in several other states that we will be launching in. As part of the partnership Big River Telephone will be promoting the Localtek services along with the associated state portal, intially Missouri.me. Localtek will also be promoting Big River Telephones business Internet services to its customers.
With a long history supporting the communities they are in and with their place in the upcoming rural broadband stimulus and drive we could not of found a better partner to work with. They are targeting the exact same customers we are looking to support and help.
As part of the initial launch they have scheduled a seminar at the Career and Technology Center in Cape Girardeau for September 29th. I will be speaking to 2 groups of businesses (125 people per group) on how to help bring their businesses online and compete as broadband continues to penetrate deeper into America. In a nice twist Big River Telephone is promoting this event with TV commercials, Radio Ads, and Billboards as well as online advertising. The cost is only $20 if you are in Missouri and want to attend.
To hear the radio commercial click on this link web-advantage-radio-spot
First Market Launched Serving Over 1,000 Communities in Missouri
August 03, 2009, Desloge, MO – LocalTek, LLC, an innovator in targeted advertising solutions, announces the launch of a new, internet-based advertising medium focused on small and mid-sized businesses throughout rural America.
LocalTek was created to provide targeted marketing solutions to businesses throughout the United States and also provide a local online resource for rural communities. LocalTek provides cost effective web development, advertising, and targeted online marketing packages that virtually any business can afford. Targeted marketing solutions that normally come from three different companies can now be provided by one single source vendor, LocalTek. LocalTek brings services to rural America to let businesses compete with large corporations who have strong search marketing resources that would preempt small local businesses from competing effectively online.
LocalTek’s online resource web portals will utilize the state name and the newly released “.Me” domain name extension for various markets in America. The first portal recently launched by LocalTek, Missouri.me, is currently serving over 1,000 communities in Missouri. For more information about the new .Me phenomenon, please visit www.domain.me.
“LocalTek’s new approach to on-line advertising will transform the way businesses are able to cost effectively market themselves and attract new customers,” said Bruce Marler, president and founder of LocalTek. “After working in corporate America for the past 15 years but still living in rural America, it became obvious that local businesses were not being offered the chance to compete fairly online. We created LocalTek and the Missouri.me concept to level the playing field. Missouri.me allows each and every community in the state to have their own online presence while LocalTek’s web development and targeted marketing services provide value that cannot be matched by traditional advertising only firms, newspaper, and even radio”.
Additionally, LocalTek has plans to launch service in Alabama, Arizona, Arkansas, Connecticut, Delaware, Idaho, Illinois, Iowa, Kansas, Kentucky, Louisiana, Michigan, Minnesota, Mississippi, Nebraska, Ohio, Oklahoma, Pennsylvania, Tennessee, Utah, Virginia, Wisconsin, and Wyoming.
LocalTek provides cost effective, locally targeted, online advertising and website solutions for a variety of business types throughout the United States. LocalTek solutions are targeted at specific geographic areas, which allow businesses to focus on the customers they find most valuable. Headquartered in Desloge, Missouri, LocalTek is rapidly expanding its service offering in over 20 markets nationwide. For additional information, please visit us at www.localtek.com.
Missouri.me provides a local, online resource web portal that contains news, weather, free e-mail, classifieds and business information for most communities in Missouri. Headquartered in Desloge, Missouri, Missouri.me is a LocalTek company currently serving over 1,000 communities in Missouri with sales and marketing operations in over 114 counties. For additional information, please visit us at www.missouri.me.