Closing The Deal
Filed under: Domain Buying, Domain News, How-Tos, Sell My Domain
One of the biggest hurdles people have when selling any product is the ability to actually ask for the close, or as I always say, ask for the check. Whether you are selling domain names or selling encyclopedias door to door it really does not matter you still have to close the deal.
The problem many people have is confusing the ability to get someone interested in your product with actually closing the deal. At one point in my career I was the same way, I could get them interested, just waiting for me to ask to close the deal, but I just could not get past the stigma of asking someone for money (and that is where alot of this comes from, it is ingrained in most people not to feel comfortable asking someone for money). But when you are selling a product (domain name) you have to close the deal, you have to take the money or it does not matter.
In many cases this is confidence as well, you have to believe in your product to get to the closing process, but you really have to have confidence to actually ask them to write you the check, wire you the money, or Paypal you.
Many people mistake having a great personality and being able to talk well in front of people with being a good salesperson. Unfortunately that is not the case, I know alot of really great people that are a blast to hang around, people love to listen to them, but they cannot actually close the deal. This is the biggest problem I have when people refer sales people to me. I can tell in 5 minutes if they are going to be comfortable with closing the deal.
When it comes to domain sales I think the real reason a lot of people try to do it through email is that there is no verbal communication or personal connection to overcome to ask for the close. If you are not from a sales background and have top domain real estate it is likely a good idea to use a domain brokerage service if you want to get the top value out of your top properties. They are not afraid to ask and they know how to stick to their guns to get the most value.
So, next time you are selling a domain name or website keep in mind you are selling a product, they are getting something in return, do not be afraid to ask for payment. It is the only way business gets done.