It still amazes me (ok, probably not actually) that people ask me why I took the time to start a business on a dot me domain name. Why waste the time???

Well, as I have mentioned in past posts, the first thing domain investors need to do when they start to think about building a business is step outside of the inward focused thinking we all do since we are so close to our domain investments. We need to quit thinking about the NAME and more about a business model.