Target High Conversion SEO Rankings

One of the things I see come up over and over (and over) again when people are discussing various domains and developments is that websiteA.com does not rank well in Google for the keyword websiteA, I thought I would explain a bit about why this is not a good way to judge rankings, because in reality 99 percent of the time you do not know what someone is trying to rank for unless it is a very small site with a single keyword targeted.

This typically shows me that someone is not familiar with the targeted marketing that is possible with SEO, and specifically how important that targeting is now that local search is growing faster than ever and will continue to become more important with the growth of smartphones and location based services.

Legacy advertising methods were not targeted, based completely on the number of eyes balls that may look at an ad in a newspaper or magazine during any given time frame. With search marketing this model is no longer the proper way to look at advertising, or traffic.

Twice lately I have witnessed people saying that Missouri.me does not rank for the term Missouri. Well you may be surprised but I could really care less. What I care about is ranking for very targeted terms in regions we are focused in promoting our services. We work to rank for terms that bring targeted visitors that will convert better for our customers.

We are not a Missouri tourism portal, if we were I would focus on Missouri and terms surrounding Missouri tourism. This post is not about Missouri.me but it gives me an example to work from that came up a few times lately.

Its not about the broadest term to bring the highest amount of traffic at all times, in many cases its about ranking for the terms that bring the BEST traffic that provides the most value for website advertisers.

With local search growing at a better than 50 percent clip local targeting is more important than ever. This means SEO for localized terms becomes more important than ever so those local businesses are found when customers are looking for them, or in the case of portals, that the highest value customers are finding the website when looking for a particular thing.

This post is not meant to be a knock on people that questioned rankings, etc but really to help people understand a bit more of how they should approach site developments and the targeting of the SEO around it.