Flo.TV Uses dotTV During Superbowl Commercial

As someone who loves to see great uses and promotion of "alternative" domain extensions I thought, great job, to the Flo.tv team.

Their mobile TV device looks pretty nifty and obviously they spent some bucks on their superbowl commerical. It was great to see a promotion with .TV as the domain extension used.

dotTV is perfect for a company like that and shows that with the proper application using something alternative can work quite well.

On a side note, Flotv.com is the same company, different site. Yep, they chose the .TV to show in the commercial not the .COM.

As a gadget lover I will be digging into their product a bit more as well.