Facebook Being Used To Promote The Most Offline Business

I had to go no further than 1 mile from my house to find an example of an offline business starting to take advantage of social networking, in this case Facebook, to promote it's business. I was heading to dinner last night when I happened to see a sign at the car wash sign (see pictures to left, ignore spelling error) asking people to become of a fan of their Facebook page.

As a big proponent of using all the various tools a business has online to create a holistic marketing solution it was nice to see a business that is about as offline as you can get using social networking to promote themselves. I will become a fan because I think it will be a nice case study in an offline business using social networking.

As a domain investor it causes me slight concern, more and more I am seeing businesses promote themselves only with their Facebook page. We can all stand up and say no way can this effect us, but it does at some level, maybe not in a major way but in some minor way the more people start putting their Facebook or Twitter URLs on signs instead of their domain names in some minor little way it has an effect, there is no way to deny this if you are thinking rationally. I do not like it but it is what it is.

All that said, kudos to this small business owner in rural Missouri using all avenues to promote his business and offerings. On a side note, Nov 12th we are doing a seminar talking about just this topic to the local Chamber of Commerce member and surrounding town businesses. Seems like their may be a sympathetic ear or two in the audience...