After my two posts concerning how to create a Facebook fan page and then how to set your Facebook fan page username I thought it only proper to finish off the series with a post on how to promote your Facebook fan page once you had it up and running. Here are the ways that have been found to be most effective, feel free to leave a comment with ways you have found effective in promoting your fan page after launching yours, if you have a new domain development and want a low cost way to promote your site a fan page is a great way to start:
Suggest to friends – This is the easiest way and should be the first thing you do after creating your page and making it public. You can do this right from the fan page. The only problem with this is that you have to select each friend individually which can be a bit time consuming if you have a lot of friends on Facebook. You will see the suggest to friends link on the left menu bar of the fan page.
Promotional graphic or icon – You can do this much like you do for a personal Facebook account, add a graphic to your website that says Find Us On Facebook. This works very well since you know the fans you get are truly interested in your site since they came from your site. This allows you to promote and target products to people that have interest from the beginning.
Blog about it – If you have a blog or a site that has the ability to add content why not announce your fan page. This is something I am getting ready to do with one of my sites.
Business cards – This is something that I am noticing more and more, people are including their Twitter and Facebook links on their business cards. This is a great way to promote your online world with old school leave behinds like a business card. I will be adding Facebook page links to my next set of business cards.
Email signatures – This is something I did for Twitter and still do with my blog at times, when I send business emails I will include an extended signature with my Facebook, Twitter, and blog links. Another free way to promote your brand.
Facebook advertising – Facebook makes it easy to promote your page, I did this with the Missouri.me fan page for the first day to gain a few more fans. This is easy to setup and was effective.
For guidelines on what you can and cannot do to promote your Facebook fan page or to download the Facebook badge to put on your site check this link: Facebook promotional guidelines.
If you are developing your domain business then you will need to be creative and use several different ways to create awareness of your site and promote various things you may be doing with your site, this helps to drive traffic and a sense of connection with the users.
One of the ways I have been able to get free advertising for our geo properties and our customers is by creating a Facebook fan page for Missouri.me. This has been a great way to put information out about our latest sponsors and also keep people updated with events we are attending as well.
Based on the success we have had with that Facebook fan page I decided it would be valuable to create a page for some of my other developed sites. Since many are not aware they can create a fan page to allow a more social connection with their users I wanted to give a quick how to.
The first step you will want to make is to visit the Create A Page site on Facebook
Once there you will want to select the type of fan page you are wanting to create, in this case I need to select the button for” Brand, Product or Organization” and then select the “Website” option since I am building a fan page for a news aggregation site.
After doing this I then need to input the name of the website, in this case iFones.com into the form entry for “Name Of Website”.
At this point , if you are authorized, you will need to check the box confirming you are authorized and type your legal name into the Electronic Signature box and then click Create Page.
After doing this I am directed to a page confirming that the page is setup and I can start uploading pictures or link the page to my Twitter account which then tweets all fan page posts directly to the associated Twitter account. I recommend linking it to your twitter account so you can take advantage of your complete social network. To this you select the link to connect your two accounts and put in your Twitter login information and submit.
At this point you will be redirected back to a list of your pages with their configuration, in this case I will click on the ifones.com Facebook page link.
The first thing you will see is that your page has not been published and in red lettering to click to publish the page. Click this and then you will have the option to become a fan of your page, might be a good idea to click that one:)
At this point its time to start setting up your page. The first thing I would do is click the “Write something about iFones.com” or in your case about your site.
There are many other options you can setup at this point but at this point your page is created and its time to add the first post to the page Wall. To do this click on the Wall tab at the top of the page. This would be a great time to put a link up to the main page of the site and introduce what its about.
Also, if you highlight over the logo box you will see a popup that allows you to click and upload a logo. I would recommend uploading some sort of picture or logo, most people will not become a fan of a page that does not show at least a little customization. I uploaded a logo I had created for iFones.com sometime ago to show some customization.
Now, one of the frustrations that I have is that Facebook by default creates a very long string as the fan page URL for this site, in this case it was: http://www.facebook.com/pages/ifonescom/149771601945?v=wall&ref=nf
You can change the name, you will see the Missouri.me fan page is at Facebook.com/missourime (be a fan:) But if you have just launched a fan page you cannot modify the fan page username until you have at least 25 followers.
To help get that moving on the left hand side of the fan page select the “Suggest to Friends” button. Once you hit 25 followers you can then go to: Facebook Username
One there you can follow the instructions on how to set the name, its a really easy process that allows you to shorten the name to something memorable and easy to promote.
If you are looking to promote a new site or product then I highly recommend setting up a fan page on Facebook. We have had great success driving traffic and have actually been able to win new customers with it.