With more people using Facebook Fan Pages lately I also have heard people talking about Facebook Groups and how they relate to Facebook Fan Pages. For the most part people are looking for the difference between the two and when they should use one versus the other. This is a quick post just to outline some of the key points to be aware of when thinking about creating one or the other:
read moreReceived a tidbit from a friend of mine citing a Merchant Circle survey showing some amazing numbers and something I have hit on with a few posts lately. More and more businesses are starting to understand the use of social media for use in directly connecting with their customers, here are a couple direct quotes from the survey results: The online survey of 2,403 of MerchantCircle’s small-business members, conducted in September, found that 45% also have a presence on Facebook and Twitter with the express intent of promoting their businesses.
read moreWell, as I am sure all of you have witnessed, more and more we see large companies using their Facebook fan page URL in commercials or other advertisements instead of their website. I understand a bit of what they are trying to accomplish here, I would say we all agree having the direct interaction with customers on social networks is a great thing and a huge benefit to companies but too see it be the only URL used in a commercial is something that I am not sure I would do. I would think the smarter move would be to use your primary web presence to drive traffic to your social media pages and then once the person is a fan or follower use it in the other direction, use it to drive people to promotions, etc that may be on your primary web presence.
read moreI had to go no further than 1 mile from my house to find an example of an offline business starting to take advantage of social networking, in this case Facebook, to promote it’s business. I was heading to dinner last night when I happened to see a sign at the car wash sign (see pictures to left, ignore spelling error) asking...
read moreAfter my two posts concerning how to create a Facebook fan page and then how to set your Facebook fan page username I thought it only proper to finish off the series with a post on how to promote your Facebook fan page once you had it up and running. Here are the ways that have been found to be most effective, feel free to leave a...
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My time is spent evangelizing Unified Communications and WebRTC to companies looking to lead the way in enhancing the way their employees and customers communicate through making app enablement more efficient.
Along with that small task I also drive online marketing efforts with SEO and Social Media for small businesses through our efforts at LocalTek where I am Founder but just a small part of a larger team these days.
But most importantly I am a husband, Father and Step-Father of 4 GREAT kids and a wannabe hack triathlete.
