Small Business Who Gets Domain Name Brand Protection And Call To Action

Today I was working with a customer who had purchased a pretty extensive custom web development package and part of the kick off process was domain name selection and discussing branding, call to action and related topics.

It became a very interesting conversation based on the experience of the customer I was working with, his currently primary business is focused on selling a very niche product online and he has some very nice call to action and keyword domains to support his business and I must say we spent quite a bit of time discussing his thoughts on domain selection, domain investment in general and brand protection.

He was really concerned about brand protection due to the fact that after his initial site became successful people picked up what equates to typos or singular instead of plural versions (his original site was a generic one word with USA on the end). From the beginning he was open to a plan to buy up keyword domains to use as supporting sites to his primary site, this will work great from an SEO perspective if done right as well as keep his competitors from purchasing those, but since the site we are building is going to be done on a very nice call to action domain he also understood that there were certain phrasings he should pick up just to be safe.

There are not many small businesses that understand the value of having multiple domains, owning the .NET, .ORG and more when possible and overall planning of a strategy for a network of supporting sites. It was an absolute blast working with a customer who understood from the beginning and not only supported this effort but pushed us even deeper into the plan than we would of expected.

With the right education and experience businesses get it. I wish I could take credit for the education here, but I was just a small piece, unfortunately this customer learned through a bad experience but knows not to let it happen again.