However, we are dealing with 2 different strategies here. You are dealing with the buy and hold strategy, where you treat the high-end premium domain name just like an art collector treats an expensive painting. That’s fine. I would not sell Aeroplanes.com for less than $5,000,000, despite the fact that at present it may only be worth low $xxx,xxx.

Now, this is where I’m coming from with m post:

If you have a restaurant as your business, would you want to wake up everyday wondering if you will have a customer walking through the door to purchase a meal? No.

It’s the same thing with domains. Just like registrars expect to have daily domain registration, we should aim to have end-users understanding that not only do they need a domain name, but THE RIGHT DOMAIN. When they understand the need for the “right” domain name, they should have ready access to a marketplace where aftermarket domains are priced realistically.

For the purpose of this article, by end-users I mean the typical small business owners that Bruce meets at his seminars. These are the entrepreneurs that can only budget $5,000 or less for a quality aftermarket domain name.

Regarding brandables and mid-tier or lower quality domains your viewpoint applies quite thoroughly.

However, super-premium and premium domains should be priced high b/c you can “only sell a domain one time”. If you get that concept then you understand that the pot of gold at the end of the rainbow can be had if you wait patiently. If you don’t then the other party got a great deal and you probably won’t be able to acquire cheaply another high quality domain like that one again.

As an example, I submitted a domain to Sedo auction. They told me it was not high enough quality and they would not even list it. This is a generic hotel domain, mind you. I then submitted it to Afteric. They told me that my price was too high at $35,000. Yet is sold at Afteric for almost that amount. They had told me to lower it to below $20,000 or they would take it off of “Expanded Promotion”, but it sold before they could delist it to Standard Promotion.

It pays to hold your guns on your great domains b/c you get to keep you domains, make PPC, and only sell if the price is right for you.

@Helder,
Thanks for your kind words and usual support. Much appreciated.

@Jacob,
I honestly believe that if the reserve price for LungsDisease.net was set $50, you would still think it’s too high. This is what motivates me the most to engage the end-user market. I find more business maturity there.

I am well aware that most of our auctions will result in no sale, because we do no set $28 reserves. However, as I wrote on my blog some weeks ago, We will not be providing an auction platform that encourages time wasting. I personally don’t see a business case in selling domains for $28. I mean no disrespect to Bido whatsoever, but that’s not a strategy that we want to experiment with.

Like you said Bruce, Kevin has been working very hard, and his work benefits all of us too, he created an excellent marketplace, now with daily auctions too, he has been atracting end users, so i only have good things to say about him.

It’s also my first comment in your blog Bruce, i’ve started to follow it recently, and let me tell you yoy have sane and good advice here too.

Good work both of you

All the best

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