Missouri.me Gets A Facelift
When we launched our favorite Missouri website we knew the community pages really needed to have a much different look than the very front page of the site. The site is all about the communities and our front page really did not make it obvious how to get to those communities. It really was just a mix of community information.
We knew we wanted to do something different with the main Missouri.me page but we really were not sure what, keep it simple or make it a content rich page. After much discussion and talking with some customers that we have go to know well we decided the keep it simple rule would win and as of today we have that in place for the main page of our site now.
The community pages are all the same for now although we have many changes planned there as well (already have implemented a few performance enhancing changes).
We will be adding some content to the main page later but not until we know we can keep the same clean look we have now. Take a look at Missouri.me now.
On a side note take a look at the Local Search vs. White Pages story as well, the numbers behind the decline of White Page acceptance is mind boggling.