Long Term SEO Planning For Content Sites
In a world that is lead by real time information and search and reacting to friends posting links on social sites sometimes taking a longer view of what people could be interested in can pay off when developing a new website.
This past year when first working with the Castello Brothers on Grape.com there was planning that was done around what content to post as the site started to ramp up. One thing people like is lists, its been proven time and time again lists of things do great. We did quite a bit of research on what types of things people searched for as it related to wineries and went from there.
One thing that surprised some as a choice was an idea that someone else actually gave to me, I would not of thought of it, but the idea stuck and is paying off now. It was something that would not of been on anyones mind at the time but now that its October it is on peoples minds, that term, Haunted Wineries.
Its something that gets very little search traffic for the majority of the year but while in Google Analytics earlier today looking at various sites I took a look at noticed something interesting, here was the last several searches, and they all came within the past hour:
Americas Most Haunted Winery
And all of those were searched for a few times, now here is the really fun part. I happened to be watching a show on the Travel Channel about the most haunted places in the US and they were doing a segment on the most haunted winery in American, the Marjim Manor. So it was all very timely but a fun thing to see real time how a show can affect people sitting on their laptops searching while they watch.
So, whats the point, if you are building a content rich site around a topic, think long term about what the users may be interested in, planning your SEO around this can be very valuable and bring you very targeted visitors and allow you to sell seasonal ad packages or products.
Hope this helps someone that may be planning content for a site.