Hyperlocal Online Media Acquisitions Heat Up
With the hyperlocal/community based approach to news that we have built on Missouri.me we have already started to witness the community involvment we had hoped for start to happen in various towns across the state. In those towns that either community leaders or community networkers have started to post we get additional content plus the goodwill that comes with the citizens no longer having to fight the battle to get their story out.
As many people have seen this push for hyperlocal news has caused a bit of a stir in the legacy media world as well as sites that focus on online media as they fight to determine the proper business model to approach this type of news model. As much as we love our citizen journalists on Missouri.me we also know that it does take time get these people involved on a community by community basis and as such we have not focused purely on them as our news source. And I think overall the model in the industry will be a mix of local people reporting what they consider news alongside legacy media writers doing true research journalism for indepth stories.
All that said, there have been some great stories come out this past week and month about this, here are a few stories you in the Geo domain space, or online media space in general may find interesting or useful.
I normally try not to do posts filled with links to tons of other stories but these were interesting so decided to loosen up for the day.
Hyperlocal News a $100 billion dollar market – FastCompany.com This is a great read, if you have any interest in localized/geo domains read this.
Everyblock.com Acquired by MSNBC.com – TechCrunch.com
Jeff Jarvis Creates Spreadsheet to Save Local News – TechCrunch.com
Local Yokels – Hyperlocal News Sites
AOL Buys Two Hyperlocal News Sites – AllthingsD.com
And one story about print media continuing to fall on its face (to put it bluntly): Readers Digest Goes Bankrupt
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Bruce Marler
My time is spent evangelizing Unified Communications and WebRTC to companies looking to lead the way in enhancing the way their employees and customers communicate through making app enablement more efficient.
Along with that small task I also drive online marketing efforts with SEO and Social Media for small businesses through our efforts at LocalTek where I am Founder but just a small part of a larger team these days.
But most importantly I am a husband, Father and Step-Father of 4 GREAT kids and a wannabe hack triathlete.
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Hopefully one day, you can get an offer for all of your sites from a big news company!
Still looking for that small opening of opportunity….keep preaching the gospel!!!