How Social Media Helps Website Marketing
Filed under: Blogging, Facebook, Facebook Promotion, Low Cost Marketing, Online Advertising, Small Business Marketing, hyperlocal, local search, social media
One of the things I was curious to see was how much traffic I could get to my new Hyperlocal SEO site that I launched a few days back. As with any new site getting awareness and traffic to it can be a challenge unless you are putting an advertising budget in place.
With this site though I thought it would be a valuable tool to see what having an established blog along with Twitter and Facebook could do. As someone who has seen the benefits of what it can do for a site like this one and what I have witnessed on even small business sites in rural Missouri I knew social media can have quite the impact.
In reality I was hoping for something in the range of 50 visitors or so would be a good start for the first few days then build up links from there and continue to use Twitter and Facebook to promote new posts.
Well, I was wrong, WAY wrong.
Here is the number of visits per day:
Jan 18th (launch day, partial day) - 239
Jan 19th - 246
Jan 20th (partial, data as of 6:30 or so CST) - 155
Do you think that could of happened without the power of social media, and in this case I can see that Twitter was the larger portion of that?
The answer is no, to launch a new site in such a competitive niche as local search would of been a long process. I cannot wait to see what happens as new writers come on board. A special thanks to George Pickering again for his commitment to contributing to the site, just wait until the blog gets put into the mix at TargetAudience.com which will have real small business owners reading it daily in their feed, nice name George is working with there, cannot wait to see how that goes!
I just launched cakeswebake.com and using social media (mostly facebook) the site has gained 300 members in two weeks and over 1500 uniques today.
Im blown away.
Wow, congrats, great story!!!
It would be interesting to hear exactly how this was done. I’ve seen some accounts which retweet the same three or four messages throughout the day but it seems that might risk being viewed as spammy and having the account cancelled.
Leonard,
The quick version:
1 blog post here (minimal impact)
Tweet each post as it comes out, but not after the initial post is done, i.e. not hours later.
Post to Facebook
Proper keywords in titles for Twitter search
It is all about targeting, admittedly my Twitter account has followers, but that is part of using the social network.
Probably could do a detailed blog post.
Oh, only after I did all of the above did I re-use a Twitter account I had and from that point forward I use it for the blog.
Feel free to shoot me a message if you want more detail bud.
Bruce
As you said would probably make for a nice blog post – starting to see the potential of social media tools such as Twitter but still getting my feet wet…
Hi Bruce…
this is an interesting post. I am also trying to get traffic from social media but do not know how to start. As with most domainers, I built my sites on some niches which I am not at all familiar with, just because I have those good domains. So, my worry is that if I start tweeting and building a following in that particular niche, then I am not really an expert in that particular subject and I won’t know how to answer questions on it. It might not go down too well with the followers.
Any advice on this issue?
Cheerio..Al
I am going to try to put the case study together over the weekend if time allows.
I’ve seen some accounts which retweet the same three or four messages throughout the day but it seems that might risk being viewed as spammy
four messages throughout the day but it seems that might risk being viewed as spammy