@Rauhbautz – It makes complete sense. Being able to offer more to the mix may help overcome challenges from a potential customer if they are looking for a reason to buy.

@Noo Yawka – BTW, great name!!!

And you are right:) This is not for those looking for a quick buck, this is for those wanting a bigger size deal and willing to work a bit for it. No easy hit send and make a million dollars plan here.

I am getting ready to start a newsletter, not sure I will make it this specialized but I could see a series at some point in there.

Thanks for the comment.

What you are saying is that selling domains to endusers is an art and skill in itself. Selling to endusers is not just a matter of sending out a few emails and waiting for the fish to bite and the checks to roll in. That news will disappoint quick fortune hunters.

Here’s a suggestion: If, as you indicate, selling to endusers is a specialized skill, how about starting a regular newsletter addressed to this specialization?

This summer I’ve hand registered casual game related domain name. Then I’ve placed DIY website (set it up in 5 minutes – comes from casual gaming affiliate program tools)

In order to attrack some traffic I’ve made twitter and youtube accounts – to announce updates on website. I used free Windows Video editing software to make simple in-game videos.

So now when I’ll approach an end user I have something more than just a name.

I hope that gives more idea how domain can be developed. At least my understanding =]

If, you have secured a choice name in an emerging area, why wouldn’t you also register all of the (quality) related (.com) names to further enhance the value of your premier name? Think more like a porfolio manager, rather than like a day trader.

I have place major bets on three emerging areas, each of which are starting to really come into their own: Sentiment Analysis, Location-Based Services, and Virtualization. And in each case, my approach has been to register names that potential (and existing) entrants in the space would logically name their business, tool, app, et cetera.

IMHO, the ‘value-add’ is actually offering a potential buyer the entire portfolio in that space, which can then be used to direct type-in traffice to the buyer/partner, as well as to serve in a defensive capacity, as well, i.e., forcing players to have to brand their business/products with non-intuitive names.

Anyway, thanks again for the post.

Gene

This does work, I have witnessed it and more focus on what a customer understands rather than what they do not (domain names) will help everyone. They get what they need but to not know they need and you have an easier time getting a deal done.

Proving to them that your domain is something their business NEEDS by showing them the results you’ve been able to achieve, instead of simply relying on your words. I see it as materializing the intangible, domains, like any other intangible sale need to be made real and touchable.

Sometimes I choose to compete with the end user, creating a sense of urgency and increasing my chances of the end user taking action to prevent the name to go to a competitor.

“thinking out of the box and creating a solution rather than just selling a piece of the solution.”

This is by far the most relevant point when targeting end users. Domains are only part of the equation that will drive more customers into that business, figure out exactly what the whole package is and deliver it. That’s where the money is $$$$$

Dan