George Pickering on Domain Success Oct 14th – Domain Profitability

George Pickering is someone I like to keep up with in the domain industry, George has a proven business background and it has been interesting to watch him grow his domain business specifically because he focuses on local niche business sites which is an area I have strong interest in.

George is presenting on Domain Success Oct 14th from 2:30pm to 3:30pm EDT, you can sign up here: Domain Success Goto Meeting

Here is more information:

In a world where many domainers pursue domains first – and the business elements often as an afterthought, George Pickering flipped the model. A seasoned exec who possesses a top-tier business pedigree, Pickering approaches domaining with the acumen of running a Fortune 500.

That’s because he’s helped drive numerous Internet businesses to profitability. Now, he’s ready to show you how to hone the business side of your domaining business to boost your profitability.

His model isn’t unique – like so many other domainers, Pickering saw a niche, and jumped all over it. His LocalExperts.com controls domains across the wedding and special events spectrum. A lead generation expert, Pickering has turned LocalExperts.com into a geo-leadgen success that puts local professionals and in touch with consumers researching lifestyle purchases.

Prior to Local Experts, Pickering was a Technology Director at Insuremarket.com, then the Chief Technology Officer of Lifeminders.com. He then founded NetgenShopper.com, a leadgen company for local professionals focused on wedding planning, home improvement, legal services, personal finance, and elective surgery. In 2001, netgenShopper combined with Respond.com and Mr. Pickering was named CTO (and later GM). Under his charge, the company tripled its leadgen revenue and grew the advertiser base to 10,000 local professionals.

In 2006, Pickering purchased AllWedding.com, an online directory of wedding professionals. He’s since picked up aftermarket sites BanquetFacilities.com, PortraitPhotographers.com, Videographer.net, CateringServices.net, DallasWeddings.com, and BaltimorePhotographers.com. On January 1, AllWedding.com will rebrand itself as LocalExperts.com to expand into the home improvement and personal health verticals.

Listen as George discusses how he cornered the market, capitalized on leadgen strategies, and stuck to tried-and-true business principles to turn start-ups into profitable enterprises.

If you’re serious about a strong finish for 2009 and making more money in 2010, don’t MISS this program because together we'll find the way.