November 16, 2009 2 Comments AUTHOR: brucemarler CATEGORIES: Random Tags: , , , ,

Focus On What Could Be And Not What Is

It still amazes me (ok, probably not actually) that people ask me why I took the time to start a business on a dot me domain name. Why waste the time???

Well, as I have mentioned in past posts, the first thing domain investors need to do when they start to think about building a business is step outside of the inward focused thinking we all do since we are so close to our domain investments. We need to quit thinking about the NAME and more about a business model.

Much like buying the right domain names to resell is about building the correct domain investment model, the same goes when you have an idea for a business based on one of your domain names. No less than three times I have had people say why not just buy the .COM for X amount of dollars.

Come on, seriously, if you are going to start a business and you are not already starting with 10 million bucks in the bank of someone elses money before you have a dime in revenue how smart is it to actually spend hundreds of thousands on a domain name?

I know there are plenty of “dot anything other than .COM haters” out there that are disagreeing, probably never will read this blog again, but oh well. It is the truth. There is a reason you see many companies that have started up not get their .COM domain that they end up spending 100K on until after the fact. That reason is that they would of never even got off the ground if they would of spent that money on the name rather than focusing on their business first.

Do not get me wrong, most people miss the point with the conversation above, the point is not that the name is not valuable, but it is not so valuable that the business should never start just because you do not have the name. It cracks me up when people act like that, and I see it virtually anytime I head to the message boards or make a post about alternative extensions.

I know you are thinking what the heck, why would you say this when you want to sell domain names at a profit. Once again, you miss the point, the point is the name is valuable, they should buy the name at some point. In many cases these whiz bang new companies end up on TechCrunch in a story that XYZ company buys ABC name after getting their B round of funding. How many times have you read stories like that? It has been more than a few times. But if the company had 250K of seed funding does it make sense to spend 100K on a name? NOPE NOT AT ALL.

So, if you are a domain investor and you have a great idea for a business but since you are so close to the domain industry you cannot see what could be but instead are only focused on having to have the .COM before starting you need to step out of the industry for a second and think like so many other people who HAVE started successful businesses without their keyword .COM and get moving.

I will say it one more time, focus on what could be not what is!


  1. Stephen Douglas 7 years ago says:

    Good points, I’m sure a lot of domainers, including myself, never looked at budgeting in that manner. I always thought “get the killer dotcom, then build it out”. Well, I know lots of domainers with thousands of KILLER PREMIUM domains who still have them parked. Sad.

    On the other hand, CREATIVE THINKING in building a large list of potential company names that would be great brands, and then doing a bulk OOTB search on them could wield a quick solution to that problem for under $10! Not always possible, but I’d start there first!

  2. TechFilipino 7 years ago says:

    Very true, that’s what the web 2.0 websites did focus on the business model rather than the domain name. When it comes to website development, domains do help but doesn’t determine its success.