Domain Name Buying And Selling Do’s and Don’ts Part 2

Getting ready to board a flight but thought no time like the present to post the second list of Domain Buying and Selling do's and don'ts. Had some good commentary on Twitter and email after the post yesterday.  Enjoy the second installment:

1) Brandables - Do not buy brandable anything, I do not care if it sounds really cool, is 5 letters long, and is .com. If you are buying hundreds or even dozens of these you could of spent that money on a quality domain that has value. If a group of guys buzzing on coffee are brainstorming ideas for names of a company and searching real time the chances of them a) hitting on yours and caring enough to buy it, or b) not moving onto to another idea on their whiteboard, are pretty much slim to none. TeenDomainer.com had a nice post on why not to do this in .ME, .INFO, etc today as well.

2) Do not buy 5 word .coms and expect to move them at prices that match single word .com prices. Its ok to buy a keyword rich 3 word domain, it has worked well for me on Minisites and for a niche product thats great. But do not buy MyCoolNicheProductNameInRed.org and expect it to do as well as a single word .com. I am amazed (amused) everyday by the names that are being pushed everyday on the forums like this. On that note.

3) Do not list everyname you own as premium. When I scan the forums for domains to buy it is almost an automatic ignore as soon as I see PREMIUM KEYWORD DOMAINS, or SUPER PREMIUM.  75 percent of the time those names are weak, very weak. And on another note...

4) Do not ignore the forum sales forums. Its a buyers market right now, there are bargains to be had. NOTE: This item may of been a bad idea, competition.....

5) Do NOT buy premium .TV names with $5,000 renewals unless you have a solid plan to recoup your cost with a site development. Not that I had any with $5,000 renewals but I did have one with a $500 renewal. Its was a very nice name that even fit the extension well. I dropped it, it hurt to do it, but at the end of the day it made since and with the money saved I was able to invest in a traffic name that actually makes a profit.

More to come, I post these for people to learn from my mistakes that I made early on when I got started, and from those that I speak with daily. Don't take offense if you are making or are have made these mistake. I may not have made all of them but some of these are from experience.