Real Time Search And The Google Superbowl Commercial

During the Superbowl I did a couple blog posts with the second one being firmly planted in my mind as a good test for what real time search can do for traffic and why paying attention to real time SEO for certain events can help drive visitors.

Being in the field we are in I was interested to see if Google would do a search commercial or something around the Nexus One, I was actually pleasantly surprised to see it was a commercial based on search, actually all the different things search can do for someone using all the capabilities Google has. Most people are not aware of the way they can use search and this was a nice venue to show them.

All that said, I knew there would be a ton of search done on Google Superbowl Commercial and although I had real honest commentary on the subject I also knew that it would be a real time search trend that would trigger Google into having their scrolling box in their search results page scrolling news as it happened from Twitter and blogs.

Well, the results, in a very short period of time I had hundreds of visitors to the one post, you can see a bit of what I am talking about by looking at the keywords  sending traffic to my blog below for just a few seconds, click on the image for the details:

This is the tail end of the real time traffic that came in, I wish I would of caught it from start to finish but this will give you a good idea of the terms that were sending traffic from the real time search box that scrolls on Google.

Just an example of how social media and taking advantage of it can do.