Over the past few years I have spent a considerable amount of time speaking to customers, colleagues, and anyone who would listen about both “tangible” and “intangible” results from online marketing including social media and search marketing.
Unfortunately to most people that own businesses or those that are...
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In a world that is lead by real time information and search and reacting to friends posting links on social sites sometimes taking a longer view of what people could be interested in can pay off when developing a new website.
This past year when first working with the Castello Brothers on Grape.com there was planning that was done...
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As much as I love all the hyperlocal buzz and things going more and more community focused I have reasons to love larger geographic regions as well, seems Google has some love for them too.
Over at SearchEngineJournal there was an interesting post analyzing Googles latest local search changes. Now they show local results for...
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I always like to sit back and watch how "non-technical" people use the tools (like search) compared to how people that live online constantly use them. It can be enlightening and show you why certain things work and why others do not.
As many people have shown with various graphs, numbers, marketing data, and other ways to show the same thing, long tail search is growing. The number of people using more than a couple words when searching grows every year which means that people are getting much more sophisticated and using the tools the same way many of us did that were early adopters. I know this is not earth shattering news to those that keep up with this trend, and anyone that buys names for network sites or who does any level of SEO research for high conversion keywords has probably spent a good portion of their time research long tail searches (up to several words or more).
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I finally found an SEO book that I like.
Although I do the majority of my research on topics online I do still like to read real hard copy books, I know hard to believe, I know how to read.
One thing I believe most people get themselves in trouble doing is thinking they know everything about a subject, that is usually the first step to failure. Even though I have had some luck and success with various SEO methods I know there is still much to learn, and I would expect a lot of so called experts would say the same, search optimization methods are always changing so keeping up to date is something anyone involved with site development should always be doing. Most do not though....
All that said, most books on search engine optimization that I have read or browsed through were a re-hash of tips you could find online in a quick search or something that worked in 2002 but really is not relevant now. Or the book focused so much on the technical aspects that you could not read past the first 10 pages without falling asleep.
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