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Local Search Optimization
Over the past few years I have spent a considerable amount of time speaking to customers, colleagues, and anyone who would listen about both “tangible” and “intangible” results from online marketing including social media and search marketing.
Unfortunately to most people that own businesses or those that are...
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As a company that works with local businesses on bringing them online and helping them with online advertising and local SEO we spend quite a bit of our effort on educating the customers.
This is quite rewarding and our team enjoys showing customers how taking advantage of how the customer uses the web everyday actually helps them...
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Well, it is that time of the year, and I am not talking about Christmas. It is the time of the year I receive lots of useless paper colored yellow and filled with local business ads. Although I know there are still many people that use the legacy yellow pages people are rapidly moving away from using the yellow pages and have moved...
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Although our LocalTek team has spent much time taking a look at various ways our local business customers could use Facebook Places and Deals it was not until today that we decided what promotion we would offer once we claimed our Facebook Places page.
If you are a local business owner Facebook now makes it easier to claim your...
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The company was asking if I wanted to be found on the first page of Google. Did you know you could buy local search engine optimization in a mall???
Since I like to instigate a bit I thought it would be fun to quiz the person in the booth about getting my business found on the first page of Google. My wife thought it best to walk away before it started for some reason...
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One of the things I see come up over and over (and over) again when people are discussing various domains and developments is that websiteA.com does not rank for the keyword websiteA.
This typically shows me that someone is not familiar with the targeted marketing that is possible with SEO, and specifically how important that targeting is now that local search is growing faster than ever and will continue to become more important with the growth of smartphones and location based services.
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As much as I love all the hyperlocal buzz and things going more and more community focused I have reasons to love larger geographic regions as well, seems Google has some love for them too.
Over at SearchEngineJournal there was an interesting post analyzing Googles latest local search changes. Now they show local results for...
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Just a quick post to show you how the beginning of the year is going for the Yellow Page print business. So far in the first half of January I have had 3 customers tell me they have pulled their complete PRINT Yellow Page budget and a few more tell me that if they were in multiple Yellow Page (i.e. Yellowbook, etc) they have brought it down to one.
Well, today one of our really great customers came by to tell us something a bit interesting and I am sure if any of you have current Yellow Page spend and have not committed one way or the other for this years budget you will have happening soon, he got a call from his account manager stating they are offering a 90 PERCENT DISCOUNT for this year if he commits now.
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