Books For Domainers Not About Domaining
I spend alot of time focused on reading books about marketing, online marketing, and other areas that at the end of the day will make me a better domainer and business owner, because if you are running your domaining business properly it is a business. If you are focused on developing your domains into real online destinations this is even more important as you want repeat customers and provide a product and experience that they find better than your competitors.
Here are 5 books that I have found valuable, if you have more feel free to comment or suggest more:
Click: What Millions of People are Buying Online and Why it Matters
Author: Bill Tancer
This book was absolutely fascinating in its analysis of online user behavior and how search matters. As domainers we focus on keywords and search to understand what names are valuable. This book will take you to a new level of understanding and appreciation for search and the importance.
Outliers: The Story of Success
Author: Malcom Gladwell
I was a big fan of both The Tipping Point and Blink by Malcom Gladwell and this book did not disappoint. The book will show you how seizing upon an opportunity at the time it is presented is the most valuable thing a business will ever do. It shows how being at the right place at the right time may be the most important thing to being successful though. Interesting read.
Made To Stick: Why Some Ideas Survive and Others Die
Author(s): Chip and Dan Heath
If you want to know how to communicate effectively and make people remember you, your idea, or your product you will find this book useful. Personally think this book should be handed to every salesperson or marketing employee I will ever work with or hire.
The 4 Hour Work Week: Escape 9-5, Live Anywhere, and Join the New Rich
Author: Timothy Ferriss
If you have ever dreamt about being able to work anywhere, travel constantly, and enjoy every minute this book is for you. This book really could be the the holy grail and inspiration for many domainers trying to escape their daily grind sitting in their cube at work dreaming about running their own business. With tips on outsourcing tasks effectively and delegating responsibility to allow yourself time to LIVE it was a great and useful read.
The Long Tail: Why the Future of Business is Selling Less of More
Author: Chris Anderson
A recently revised version adds even more detail to the book that made the term "The Long Tail" a common term. I can remember reading the original Long Tail article in Wired magazine. Once again, as domainers we understand the value of search terms and niche markets. This book was the first to really show how and why that model works. If you want to understand niche marketing read it.
I purposely did not put any affiliate links to Amazon.com for these books, I have found them valuable in their own right and think that shows even more by not using them as a sales tool. Enjoy and let me know what you thought of them.
One rule I live by is if I enjoy or find a book useful I pass it on to someone else who I think will find it useful, a good rule to live by.
