Comments on: Apple iPad And The Future Of Your Domains http://brucemarler.com/apple-ipad-and-the-future-of-your-domains/ Domain Development and Geo Domain Business Sun, 15 Jan 2012 06:26:04 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Konja http://brucemarler.com/apple-ipad-and-the-future-of-your-domains/comment-page-1/#comment-4789 Konja Sat, 01 Oct 2011 07:25:59 +0000 http://brucemarler.com/?p=1171#comment-4789 to be all about development. Konja Zayıflama Tozu to be all about development. Konja Zayıflama Tozu

]]> By: koçluk http://brucemarler.com/apple-ipad-and-the-future-of-your-domains/comment-page-1/#comment-4679 koçluk Tue, 12 Jul 2011 11:14:00 +0000 http://brucemarler.com/?p=1171#comment-4679 @MsDomainer – More and more there are less people just typing sites into their browser, even for branded sites, search matters, apps matter and people need to have a holistic approach. It is going to be all about development. As you mention parking as we know it has to change and evolve or it does not make sense to hold the number of domains most people do @MsDomainer – More and more there are less people just typing sites into their browser, even for branded sites, search matters, apps matter and people need to have a holistic approach. It is going to be all about development. As you mention parking as we know it has to change and evolve or it does not make sense to hold the number of domains most people do

]]> By: kayseri emlak http://brucemarler.com/apple-ipad-and-the-future-of-your-domains/comment-page-1/#comment-4651 kayseri emlak Fri, 01 Jul 2011 11:09:48 +0000 http://brucemarler.com/?p=1171#comment-4651 I think this whole topic has been a little overblown. Social media use is exploding, and so is the use of apps for sure, and it will only continue to grow. The talk for domainers for a few years now has been to develop, develop, develop, don’t rely on PPC which has been seriously declining. All of these issues point to developing your domains, get some quality content on there, and get listed in search engines. If you offer something good you will be found. Apps are great but I don’t want an app to limit where my search can go. If I am looking for something online, I’d rather have Google results and choose from the best options. I would liken domains to phone numbers, which have been around for decades now. Even with an amazing rise in technology, email, skype, social media, almost everyone still has a phone number, and probably more than one. When you hash through all the new fancy technology, you still need an email address, you still need a website, and you still need a phone number. Try running an online business with only social media accounts and apps and see how well that goes – lol, I think this whole topic has been a little overblown. Social media use is exploding, and so is the use of apps for sure, and it will only continue to grow. The talk for domainers for a few years now has been to develop, develop, develop, don’t rely on PPC which has been seriously declining. All of these issues point to developing your domains, get some quality content on there, and get listed in search engines. If you offer something good you will be found. Apps are great but I don’t want an app to limit where my search can go. If I am looking for something online, I’d rather have Google results and choose from the best options. I would liken domains to phone numbers, which have been around for decades now. Even with an amazing rise in technology, email, skype, social media, almost everyone still has a phone number, and probably more than one. When you hash through all the new fancy technology, you still need an email address, you still need a website, and you still need a phone number. Try running an online business with only social media accounts and apps and see how well that goes – lol,

]]> By: seo http://brucemarler.com/apple-ipad-and-the-future-of-your-domains/comment-page-1/#comment-3123 seo Mon, 01 Feb 2010 22:21:45 +0000 http://brucemarler.com/?p=1171#comment-3123 End users will eventually figure out that it might be a good idea to own a generic term (it might not matter which gTLD) for their business, not necessarily the category killer in their sales area. For example, a buffet restaurant in New Orleans might acquire “BuffetNewOreleans.whatever” and “NewOrleansBuffet.whatever” or even “Buffet-New-Oreleans.whatever” and “New-Orleans-Buffet.whatever” (because with keyword searching, it won’t matter what TLD, as long as the page developed and resolves properly). End users will eventually figure out that it might be a good idea to own a generic term (it might not matter which gTLD) for their business, not necessarily the category killer in their sales area. For example, a buffet restaurant in New Orleans might acquire “BuffetNewOreleans.whatever” and “NewOrleansBuffet.whatever” or even “Buffet-New-Oreleans.whatever” and “New-Orleans-Buffet.whatever” (because with keyword searching, it won’t matter what TLD, as long as the page developed and resolves properly).

]]> By: bruce http://brucemarler.com/apple-ipad-and-the-future-of-your-domains/comment-page-1/#comment-3118 bruce Mon, 01 Feb 2010 05:38:17 +0000 http://brucemarler.com/?p=1171#comment-3118 I don't think anywhere in my post (or Andrews) did anyone say people did not need domain names, although it would be possible it would not be a very good idea to not have one. That is not the point of the post and I have made it clear that domains will still be very important for the brand. Not sure where you picked up that people are saying that domains are not needed. All that said, there is no way anyone can possibly deny that more people are simply going to the search bar and increasingly so accessing information through apps on the iPhone or other app focused phones. It is happening, no way to deny that. The iPad is going to make this even easier, right now with an iPhone sized device you do not actually end up using it as your primary access device. With the iPad that will change, there will be a certain subset of users who start to use this device as their most common access device, sure they will still browse the web through safari, and use email, etc. But as was found on the iPhone people like their apps, they like quick apps they can use that makes it even easier to consume their information, the end user could care less about the domain name. So what does all that mean, and this was the point of my post, direct navigation traffic will decrease, simple as that. That means that a category killer domain matters still, but mainly for branding. This has already happened somewhat but devices like the iPad, not just the iPad, will accelerate this. And then you add verbal and visual search in it gets even better. Domains will not go away but their importance and the type-in traffic some receive will change. I don’t think anywhere in my post (or Andrews) did anyone say people did not need domain names, although it would be possible it would not be a very good idea to not have one. That is not the point of the post and I have made it clear that domains will still be very important for the brand.

Not sure where you picked up that people are saying that domains are not needed.

All that said, there is no way anyone can possibly deny that more people are simply going to the search bar and increasingly so accessing information through apps on the iPhone or other app focused phones. It is happening, no way to deny that.

The iPad is going to make this even easier, right now with an iPhone sized device you do not actually end up using it as your primary access device. With the iPad that will change, there will be a certain subset of users who start to use this device as their most common access device, sure they will still browse the web through safari, and use email, etc. But as was found on the iPhone people like their apps, they like quick apps they can use that makes it even easier to consume their information, the end user could care less about the domain name.

So what does all that mean, and this was the point of my post, direct navigation traffic will decrease, simple as that. That means that a category killer domain matters still, but mainly for branding.

This has already happened somewhat but devices like the iPad, not just the iPad, will accelerate this. And then you add verbal and visual search in it gets even better.

Domains will not go away but their importance and the type-in traffic some receive will change.

]]> By: Domain Report http://brucemarler.com/apple-ipad-and-the-future-of-your-domains/comment-page-1/#comment-3117 Domain Report Mon, 01 Feb 2010 05:30:13 +0000 http://brucemarler.com/?p=1171#comment-3117 I think this whole topic has been a little overblown. Social media use is exploding, and so is the use of apps for sure, and it will only continue to grow. The talk for domainers for a few years now has been to develop, develop, develop, don't rely on PPC which has been seriously declining. All of these issues point to developing your domains, get some quality content on there, and get listed in search engines. If you offer something good you will be found. Apps are great but I don't want an app to limit where my search can go. If I am looking for something online, I'd rather have Google results and choose from the best options. I would liken domains to phone numbers, which have been around for decades now. Even with an amazing rise in technology, email, skype, social media, almost everyone still has a phone number, and probably more than one. When you hash through all the new fancy technology, you still need an email address, you still need a website, and you still need a phone number. Try running an online business with only social media accounts and apps and see how well that goes - lol, I think this whole topic has been a little overblown. Social media use is exploding, and so is the use of apps for sure, and it will only continue to grow. The talk for domainers for a few years now has been to develop, develop, develop, don’t rely on PPC which has been seriously declining. All of these issues point to developing your domains, get some quality content on there, and get listed in search engines. If you offer something good you will be found. Apps are great but I don’t want an app to limit where my search can go. If I am looking for something online, I’d rather have Google results and choose from the best options. I would liken domains to phone numbers, which have been around for decades now. Even with an amazing rise in technology, email, skype, social media, almost everyone still has a phone number, and probably more than one. When you hash through all the new fancy technology, you still need an email address, you still need a website, and you still need a phone number. Try running an online business with only social media accounts and apps and see how well that goes – lol,

]]> By: bruce http://brucemarler.com/apple-ipad-and-the-future-of-your-domains/comment-page-1/#comment-3115 bruce Mon, 01 Feb 2010 02:43:43 +0000 http://brucemarler.com/?p=1171#comment-3115 @Andrew - It was a pleasure. And it is interesting we are on the same wavelength. I had been preaching similar things as of late in a few previous posts but the iPad really brought it home. None of these things kill domains but it does change peoples behavior over time, successful domainers will plan on how to take advantage of that shift. Coming, as you know now, from the mobile/voip space I have witnessed industries change in front of my eyes and learned to stay ahead of the curve the same thing is happening in this industry with social media, local search, and apps. @Andrew – It was a pleasure.

And it is interesting we are on the same wavelength. I had been preaching similar things as of late in a few previous posts but the iPad really brought it home.

None of these things kill domains but it does change peoples behavior over time, successful domainers will plan on how to take advantage of that shift.

Coming, as you know now, from the mobile/voip space I have witnessed industries change in front of my eyes and learned to stay ahead of the curve the same thing is happening in this industry with social media, local search, and apps.

]]> By: andrew http://brucemarler.com/apple-ipad-and-the-future-of-your-domains/comment-page-1/#comment-3114 andrew Sun, 31 Jan 2010 21:18:09 +0000 http://brucemarler.com/?p=1171#comment-3114 Bruce, great meeting you at DFG. Interesting that we're on the same wavelength. I don't think iPad kills domains, but we're seeing a trend where more and more devices circumvent traditional web navigation. On the other hand, people will access web sites via their iPad browser, and they might typo more often :) Bruce, great meeting you at DFG. Interesting that we’re on the same wavelength.

I don’t think iPad kills domains, but we’re seeing a trend where more and more devices circumvent traditional web navigation. On the other hand, people will access web sites via their iPad browser, and they might typo more often :)

]]> By: bruce http://brucemarler.com/apple-ipad-and-the-future-of-your-domains/comment-page-1/#comment-3111 bruce Sun, 31 Jan 2010 17:32:35 +0000 http://brucemarler.com/?p=1171#comment-3111 @Qaan - Getting the remaining 10 type-ins per day (just throwing a number out) is not worth the premium, people can overcome that with proper marketing and SEO. I do think there is some misunderstanding on my point, I am not saying domains are dead, but if people have been valuing them based on type-ins or living on that type-in traffic they may need to start rethinking that. Sure people can still go to KitesUnlimited.com but more and more people just hit search and search for the site or the keywords, this shift has been going on for along time sure, but this combined with apps and social media changes the game even more. About the second comment, declining since 1997, although I do not have the data I am sure you are correct. It is not new necessarily, but as people have changed the way they use the internet it has been accelerated. Category killers matter for branding, no doubt, and sure they top ones still get alot of type in traffic but that is going to become less important. A plan to put a holistic marketing approach around any category killer to keep it relevant is getting more important everyday. @Qaan – Getting the remaining 10 type-ins per day (just throwing a number out) is not worth the premium, people can overcome that with proper marketing and SEO. I do think there is some misunderstanding on my point, I am not saying domains are dead, but if people have been valuing them based on type-ins or living on that type-in traffic they may need to start rethinking that.

Sure people can still go to KitesUnlimited.com but more and more people just hit search and search for the site or the keywords, this shift has been going on for along time sure, but this combined with apps and social media changes the game even more.

About the second comment, declining since 1997, although I do not have the data I am sure you are correct. It is not new necessarily, but as people have changed the way they use the internet it has been accelerated. Category killers matter for branding, no doubt, and sure they top ones still get alot of type in traffic but that is going to become less important. A plan to put a holistic marketing approach around any category killer to keep it relevant is getting more important everyday.

]]> By: bruce http://brucemarler.com/apple-ipad-and-the-future-of-your-domains/comment-page-1/#comment-3110 bruce Sun, 31 Jan 2010 17:27:47 +0000 http://brucemarler.com/?p=1171#comment-3110 @MsDomainer - More and more there are less people just typing sites into their browser, even for branded sites, search matters, apps matter and people need to have a holistic approach. It is going to be all about development. As you mention parking as we know it has to change and evolve or it does not make sense to hold the number of domains most people do. @MsDomainer – More and more there are less people just typing sites into their browser, even for branded sites, search matters, apps matter and people need to have a holistic approach. It is going to be all about development. As you mention parking as we know it has to change and evolve or it does not make sense to hold the number of domains most people do.

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