All About Search for Facebook
On Facebooks 6th birthday they launched a new layout that will be available possibly tonight for 80 million of their 400 million users.
You read that right they now have 400 million users, not bad for a 6 year old company, what is really interesting is that the company started with a focus on social networks for the college crowd and now the fastest growing group on the site is women above the age of 50, how is that for covering every market, I am lazy tonight and did not go dig up the exact age range group but it says alot for the service that it does attract all types of consumers.
And that is what it is all about, learning what consumers are talking about, buying, recommending, etc. Facebook is gathering data at a level only Google could imagine. Except, some would argue, the Facebook data could be even more valuable.
All that said, today Facebook also showed they are dead serious about search, by making the search box more visible and prominent in the layout users are more likely to search Facebook which will make the site even more sticky.
For an idea of how prominent search is now check out this posterous link.
This may seem subtle, but changes like this can make a huge difference in user behavior.
More and more this makes me realize how social and real time SEO will matter to those that focus on search marketing. Makes me glad I picked up SEORealtime.com...
Excellent post Bruce, Vertical Search is the thing that has to concern Google. Someone looking for advice can tap into the 500 friends they have on Facebook and ask their opinion on a new flat screen tv. If just 10 reply those 10 replies from people you know, probably mean more than 1000 anonymous reviews searching on Google.
Thanks, people should not underestimate importance of moves like this by Facebook. Peer recommendations will always mean more.
Most of these domains suck unless you are and enduser with a viable biz idea. These prices are 150 years Rev.
thank god their are still alot of suckers out there. Keyholders.com was listed on Sedo during the auction with a bin of $999. LOL
What domains are you talking about? This was a Facebook post.
It is very good move by face book. Popularity of face book is increasing rapidly by such moves. thanks to face book
I would hope that companies like Facebook would take the high-road and attempt to create technologies to detect and prevent fraud rather than language in their contract to simply protect themselves.
For a company like Google this is more relevant than any and I do hope they don’t follow in Facebook’s footsteps here.